by John Trinidad and Liz Thach, MW, Wine Business
How well do you think you know the legal regulations for using social media for a winery? Before you answer, please complete this short true/false quiz. (By social media, we mean any online channel in which the interaction between wineries and consumers is public. This may include posts your winery’s Facebook Fan Page, tweets on Twitter, comments on wine discussion boards and wine apps, YouTube videos, blogs , and many other online communication vehicles.)
1. The TTB views social media used by a winery as an advertising mechanism. (T/F?)
2.Wineries can only use social media channels that have at least 80% of the audience being of legal drinking age. (T/F?)
3. If a winery gives a blogger free wine samples and the blogger writes about it, then the winery is responsible for making sure the blogger discloses the free samples. (T/F?)
4. It is permissible for a winery to list on a social media channel, such as Facebook, the name of a single wine shop or restaurant where consumers can find their wine. (T/F?)
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